Evergreen guide
Domain portfolio audit
A quarterly domain portfolio audit process to drop waste, fix expiry risk, and reallocate renewal budget with a clear scorecard.
Last reviewed: 11 August 2026
An audit is a scheduled decision meeting with yourself (or your team). Without it, renewals become autopilot spending.
Scorecard per domain
Ask:
- What job does this domain do today?
- What happens if it disappears tomorrow?
- Would I buy it again at today’s renewal price?
- Is there a clearer owner or client of record?
If answers are weak, mark drop or transfer.
Audit agenda (90 minutes)
- Export / open full inventory
- Sort by renewal cost descending
- Review expiring < 90 days
- Review auto-renew off list
- Decide keep / drop / sell for the bottom cohort
- Update labels and notes
- Schedule transfers/drops at registrars
Output
- Drop list with dates
- Keep list with auto-renew confirmation
- Budget impact of drops on the next 12 months
Pair with renewal cost planning.
FAQ
How often should I audit my domain portfolio?
Quarterly is enough for most portfolios; monthly if you actively trade or manage many client names.
Related guides
Domain portfolio checklist
An evergreen checklist to inventory domains, fix expiry risk, label purpose, and project renewal cost — reusable every quarter.
Domain investing costs and portfolio finance
Track acquisition basis, renewal burn, and realized P&L so domain investing decisions stay grounded in numbers — not inbox folklore.
Auto-renew on or off
A clear framework for when to enable domain auto-renew — and when leaving it off protects you from paying for names you should drop.